.Manly Bands is a direct-to-consumer homeowner of guys's bands. The business released in 2016 after John Ruggiero, the founder with his partner Michelle, couldn't find an ideal wedding band.This is Ruggiero's 2nd appearance on the podcast. In April 2021, our team explained the firm's founding, special ring components, and more. Ever since, Manly Bands has actually obtained its own supplier. The production of rings from, claim, Jack Daniel's scotch barrels or even Fender guitar cords makes engaging video clip, says Ruggiero, ideal for narration on social networks as well as elsewhere.The whole entire sound of our chat is inserted listed below. The records is actually modified for length as well as clearness.Eric Bandholz: Give our company a run-through of what you perform.John Ruggiero: My other half, Michelle, and I started an on the internet ring firm called Manly Bands in 2016 to deal with a problem of wedding ceremony bands for guys. Our team were actually only married. I have big hands and also couldn't locate a ring that I ased if that was not overpriced. My alternatives were buying coming from a catalog or having something customized.I wound up purchasing from an internet site. The band showed up in a level mailer, without box or client service. It was a dreadful expertise through today's ecommerce specifications.Our experts obtained gotten married to, moved to Fla, and needed to have a work. Our company informed our own selves, "Our team are actually each business owners. Why don't our experts create our own service?" Our experts went over the sorts of issues our company would certainly observed and how to handle all of them. My band expertise showed up, and our team opted to try to resolve it for other people.Our goal when our experts started was to spend rental payment. Our team assumed creating a couple thousand bucks a month from this will be actually superb. Our team considered it a way of living business, not high-growth. It was just Michelle as well as me in our garage creating bands as well as delivering them bent on consumers. We had actually appealed one thing. Our message reverberated with customers.Michelle as well as I make an excellent group. I generate suggestions, and she is actually the implementer. A lot of our excellence goes to her imaginative mind. She titles the bands and also builds people. She hooks up the rings to consumers. Describing a band only as "eight-millimeter dark" really did not suffice.Our team made bands coming from distinct materials, like Jack Daniel's barrels or even unique steels. Your business took off. Since then, our team've developed substantially. We right now have over 55 folks in the Manly Bands family members. About half of those are actually band craftsmens who function in our just recently obtained manufacturing store in Utah.Bandholz: When did you get a producer?Ruggiero: Regarding a year and an one-half back. We had been their customer for years, so we understood all of them effectively. The majority of their business was actually retail, which didn't passion our company-- heading to mom-and-pop jewelers. They kept their retail clients as well as brand. Our company got a number of their properties and delivered over workers.Bringing on a production team has been one of the best traits our company've performed. It's been actually awesome to head out there and also view them create rings out of Fender guitar strings or even metallic from an M1 Abrams storage tank.Bandholz: Just how carries out in-house manufacturing influence marketing?Ruggiero: It is actually been actually significant. Taking a camera to the other side of the office and recording the group utilizing turrets to cut the steel rods or even scotch gun barrels right into bands makes for fabulous video. Our company have our video camera staff available regularly. We make use of that video footage on our social media and in our ads and e-newsletters. Our company attempt to ensure that since most business in the males's band space do not manufacture. They fall ship or even order from abroad and after that ship it out. But we prefer it to last a lifetime as well as be one thing people can easily take pride in.Our company've possessed a considerable amount of results along with our armed forces culture compilation, where we resource distinct army components. Our company have the M1 Garand rifle stock, the timber component, coming from World War I. Seeing our group placed that in the turret and also cut an item out for a band is interesting.Our advertising and marketing for those bands speak about the record, the soldiers, where the tool was actually made use of, and also factors like that. My partner and also I researched filmmaking in college. Our team use our skill-sets to enlighten and also narrate. As an example, I recently received an email from a client that discussed that his gramps utilized to drive M1 storage tanks. The consumer blessed among those bands to his grand daddy, and they had quite an emotional substitution. It's nice to aid consumers connect with their past and also create something purposeful.Bandholz: Where can individuals buy a band from you?Ruggiero: ManlyBands.com. Our company have images on Instagram, also. I perform Twitter as well as LinkedIn.