.The records in Google.com Analytics 4 may be complicated. Take, as an example, acquisition records-- the stations delivering visitor traffic to your internet site-- at Files > Achievement. The segment lists two types of achievement: customer and visitor traffic (i.e., sessions).I'll deal with those files in this message.Visitor Traffic Resources in GA4." Customer achievement" vs. "Website traffic achievement".These two records in the Acquisition part reveal where each guest stemmed from. Individual accomplishment stands for the initial source that carried the individual to your web site. Traffic achievement is actually the best current.Mention a newbie site visitor pertained to your site coming from hitting an organic search list. GA4 will assemble that first go to in the "Organic hunt" channel for both reports. Yet if she leaves and returns a few days later on coming from a Facebook add, GA4 is going to provide the second check out in the "Paid for social" stations in the "Website traffic achievement" document as well as "Organic hunt" in "User acquisition.".In other words, the "Web traffic acquisition" document does not vary between new and also returning users. It reveals the overall sessions as well as where each come from. The "User acquisition" document reveals the overall users as well as their first (newbie) source.Networks.Both documents reveal "default channel groups"-- traffic-source categories-- featuring:." Direct." Visitors that entered your link in their web browser's search pub." Organic Search." Website visitors that clicked an all natural listing on Google.com, Bing. or an additional online search engine." Organic Social." Site visitors that clicked on an all natural message on a social media website." Email."." Paid out Search."." Compensated Social."." Suggestion." Site visitors who clicked on non-ad hyperlinks on third-party sites." Organic Video." Site visitors who clicked non-ad links on sites like YouTube, TikTok, as well as Vimeo.For information on each stations, click on the drop-down menus on each report. In "Consumer Accomplishment," click on the "Very first customer default channel team" food selection and select "First user source" for the list of stemming domains.For detailed sources of individuals, click on the "Initial individual default channel team" menu as well as pick "Very first user source." Click on graphic to expand.In the "Traffic Acquisition" file, click on "Treatment nonpayment channel group" and pick "Treatment resource.".For in-depth sources of treatments, click the "Session default stations team" food selection and choose "Session resource." Click picture to expand.The amounts might be actually different due to brand-new versus coming back visits.You can limit both records to a solitary page using the "Incorporate filter" choice on top.Select "Incorporate filter.".Click "Select sizes.".Select "Landing web page + question cord".Select "consists of" below "Complement kind.".Mix your webpage's URL slug (the part after the "/") or any sort of word (like "smaller") from that link.The visitor traffic and also user accomplishment reports are going to now show information for that URL.Limitation the accomplishment mentions to a solitary webpage, like this instance for a link having "smaller." Click graphic to enlarge.In most cases, the customer and traffic achievement reports are interchangeable. The distinctions, once more, come from coming back visitors. No matter, the records show the sources of website traffic-- channels that offer your brand name and also travel yield check outs.